A brief explanation of the columns and what they mean:
Site: The site for Zoe Tapper | The Fan Website is US based. This is mentioned in case we decide to have a mirror site based in the UK, so we can differentiate between the two.
Unique Visitors: This is based on the number of unique individual IP addresses that visit the site. (Most IP addresses stay near enough the same, as most ISP's and workplace internet connections have proxying or fixed addresses.)
Pages Served: This is the number of pages that the web servers have displayed to browser requests. This figure is based on the amount of pages shown, not the amount of times that page has been requested (see hits, below).
Number of Hits: The number of times that an article page has been requested by individuals. This figure is based on the amount of requests, regardless of the content.
Bandwidth: The amount of bandwidth used by browsers accessing content on the site. As the multimedia content on the site has increased, the bandwidth used increases also, as playing videos uses bandwidth!